Using Cart Abandonment Tactics to Increase Your Startup’s Signup Form Conversion Rate by 15%

Growth nugget fo anyone running a SaaS or has a signup flow + credit card.

Most products ask for email, password and credit card up-front.

The average signup flow from there will see the majority of users abandon the signup form at the credit card section (naturally). The problem obviously is that closest to the money, people are evaporating and you can’t influence that

Or can you?

I tried a test last month.

I have a small SaaS product that has a signup flow with one form, asking name, email, password, business name and credit card.

I was experiencing 65% dropoffs of the form at the credit card field.

The test consisted of turning the signup progress from a large form to a two-step signup flow. The first step asks for a name and email and the second step asks for business name and credit card.

The result is more interesting than you might think:

On top of the activation growing (more people completed step 1 in total than people who ever completed the whole initial flow), I realized I had designed this in such a way that I now had the name ans email of every single person who fell off the signup flow in step 2.

And I could just email them to help them to finish their signup flow.

Enter signup flow abandonment recovery!

I ended up with a net signup flow improvement of 800%, and my overall signup conversion grew from 2% to 16%!

Give it a go – let me know how it turns out for you.

I shared this growth nugget with the Startup Makers & Movers Facebook group. Grab a seat today and join the conversation with other startup people.